Elaboración de un manual de diseño universal y su aplicación en campañas publicitarias de carácter social. Tema: drogadicción.

Abstract

This research aims to create a document to serve as a guide in development of advertising campaigns focused on the Universal type of social assistance, it is to say with no barriers and accessible to everyone without any discrimination. By using the inductive method of investigation, all the information about the social aspects that comprise the greatest number of people has been studied and collected, based on these elements, new standards and principles that seek functionalit y of this type of design have been created. These principles were applied to a proposal for a campaign which graphic pieces were presented to the people from different social groups, the ones who were applied a survey, that once it was studied and tabulated, resulted in a campaign's effectiveness by 97%, while the universality theory applied to the field of graphic design proposed in the following research was proved. The completion of this project, demonstrates the importance of expanding the graphic designer's knowledge and challenges related to the term "Universal", to provide solutions when communicating a message, being aware that each opinion can be a new world in the comprehension and understanding of this new way of conceiving spaces, settings and messages. It is advisable to persuade and to be persuaded in the development of this type of design to create an equivalent understandable and usable communication, to build a better world, more livable, caring and with a better quality of life.