Estudio de factibilidad para la creación de una sección del área de comercio exterior en la Unidad Técnica de Proyectos, del Centro de Capacitación de la Cámara de Comercio de la ciudad de Ambato CENEC

Abstract

This thesis is a feasibility project for opening a section of the trade area in the field of cameras in the city of Ambato, Tungurahua province, with the aim of increasing economic status. SWOT analysis was conducted, using interviews, surveys, direct observation, as well as methodology and virtual bibliographic documentation. The project will know what the market will act sectional area of foreign trade, that part of this is likely to attend, who are the competitors, and how much will be the partners. So it was through a market study which concluded that it is feasible to open a new office. The implementation of this project will contribute to the socioeconomic development of the city of Ambato, besides being able to define and identify the opportunities presented by opening the new office and training advice. It recommends the implementation of this project, as it constitutes a key tool for improving economic and financial situation in the short and long term as it is aimed at achieving the objectives.