Metodología para la Elaboración de Art Toys aplicado en el diseño de un prototipo de la Fiesta de los Diablitos de Chambo.

Abstract

The aim is to propose a methodology for the development of Art Toys, based on the iconographic forms of the province of Chimborazo. This Art Toys was designed and built in wood, the cold mass and 3D modeling, the study of the culture Little Devil of the canton Chambo, this was supported by the application souvenirs (key chains, t-shirts, glasses). Deductive method was used, collecting information for the development of Art Toys and qualitative methods to reach the goal, backed in human resources and documents related to the topic. Interview techniques were applied, using elderly observation an experiences of the tradition in December 2010 helping to develop photographic processing material of Art Toys. We determined the needs and requirements of thee target of 118, yielding the following results to 51.7% of people like the color red, 90% of people would buy the prototype of Little Devil, the 62,71% would like to know about Chambo culture. The Art Toys submitted was built based on basic shapes such as square and depart from this deformation, governed the structure of the Cross Square. We conclude that research has specified a new process of communication, wuith vision and can bring new advertising trends that will help spread the culture of the canton Chambo.