Realización de una serie de infomerciales educativos del reciclaje de materiales de desecho en los hogares ecuatorianos.

Abstract

In research on educational infomercials about the recycling of waste materials in Ecuadorian homes, carried out with the aim of educating society about recycling and benefits. With the analytical analysis, three infomercials were made using a laptop computer, an HDV camera and recording devices such as bottles, plastics and cans. With the collection of data based on the market survey responses made to 713 people via telephone, distributed in the two main cities of each region of the continental Ecuador. So on the Coast Guayaquil and Portoviejo were chosen, in the Sierra to Quito and Cuenca and in the Amazon to Lago Agrio and Pastaza, being these the ones of greater population. By asking questions related to disposal of waste and recycling. With the deductive method was obtained as a result after organic waste the most common elements at the national level plastic 20% metal 15% and paper 14%. In addition, useful elements for the home were designed as curtains from newspaper, ashtrays and porta spheres from cans and flowers reusing plastic bottles. It was concluded that infomercials are a very useful tool as an audiovisual medium to combat the main problem that is the lack of education in society. It is recommended that most of the individual intentions, it is necessary to have policies in the final disposition of waste, and campaigns of garbage collection, in each city, committing ourselves to the care of the environment.