Diagnóstico de la cadena agroproductiva de fresa (Fragaria ananassa) en tres provincias de la Sierra - Centro Zona 3

Abstract

The objective of this research is to diagnose the strawberry production chain (Fragaria ananassa) in the provinces of Chimborazo, Tungurahua and Cotopaxi, in order to publicize the current situation and change the time of the crop and evaluate the strong points and actors that slow the competitiveness of the strawberry in national and international production and marketing systems. The execution of the work was carried out through descriptive methodology using means and techniques such as specialized bibliographic review, surveys and interviews and non-participant observation. The results obtained show that in the aforementioned provinces a semi-technical system predominates, it lacks technical assistance and advice on phytosanitary control by producers. The average planted surface in less 5000m2. The marketing chain of the strawberry is too short causing problems in its marketing, because the intermediary is responsible for the disposal of prices in the market. Exports for 2016 had a net weight of 0.1 tm, being a low figure unlike in previous years, the national supply focuses on covering its own demand resulting in overproduction and instability of prices in the market. The cost of implementation of the strawberry crop for one hectare is 18027, 40 dollars, a net profit of 5972,600 dollars and a profitability of 33, 13%, despite the high cost of the implementation of strawberry cultivation with the appropriate technical advice and training in production and marketing systems is profitable. It is recommended to apply the strategies presented in this research to improve the competitiveness of the product and carry out complementary studies for actors of the productive chain, deepening in its problems.