Diseño de un producto de aviturismo para el Bosque Protector “Selva Viva”, parroquia Ahuano, provincia de Napo.

Abstract

The present abstract proposes to design a bird watching product addressed towards “Selva Viva” Protected Forest, Ahuano parish, Napo Province; it consists of three phases: to evaluate the bird watching potential, to elaborate the technical design and develop the financial and technical study. It was stated that the study area has got a good infrastructure and touristic facilities for the purpose of attending the local demand 11 touristic attractions were inventoried, four natural and seven cultural ones. 131 bird species were registered in winter and summer in zones for public use, the diversity indices are rich and abundant. Foreign tourists who visit “Selva Viva” Protected Forest come principally from Germany, French and The United States. 89% from the interviewed people agree with bird watching project which they are ready to pay from $76.00 to $100.00 daily by person. Two tourist packages by two and three days were designed respectively from those based on the demanding studies then it was stated that the bird watching complementary activities are: Kichwa community visit, wildlife observation, nocturnal tour and “limpia” cleaning ceremony with the shaman. This product will be commercialize through two channels: direct selling via internet and indirect selling through travel agencies and tourist operators under commissions. This product financial economical analysis has got a TIR from 293% and a positive VAN from $262.812,64, the recovering period is within a year and the Cost-Benefit relationship is of $14,95 reason given that we consider a feasible proposal.