Diseño de un producto turístico para el cantón Joya de los Sachas, provincia de Orellana.

Abstract

This research aims to design a tourism product for “La Joya de Los Sachas” in the Orellana province to turn the territory into an entertainment place by combining tourist activities that help boost the local economy. In the commercial viability, the tastes and preferences of the national tourists were determined, from which, it is expected a 35% of the market share, that is, 1562 tourists per year. In the technical feasibility, the “Joya Ruta Turística”, tourist route, was designed. This route is based on the natural and cultural characteristics of the territory, and it is made up of two touristic packages: The Warmi Kucha agro-tourist route, and the Ruku Kawsay tourist route " Life of our grandparents in the jungle”. These routes are created according to the potential of the territory, as well as the analysis of the demand. The potential of the routes will be spread by advertising media such as the website by the Internet, printed advertising media such as folding and a tourist guide. In the environmental viability there is a lack of negative impacts. In the administrative viability, the product must be constituted as a community tourism centre in accordance to the current standard regulations. Finally, the economic and financial feasibility of the tourism proposal reports an initial investment of $ 183821.68 USD, which will be satisfactorily recovered, with a NPV (Net Present Value) of $272,024.03 USD, an IRR (Internal Return Rate) of 42% and one RBC of $ 2.86 USD. Finally, it is concluded that the design of a touristic route will contribute to make of this canton a competitive destination in the national market by presenting this offer of novel entertainment.

Key Words: TOURISTIC PRODUCT, TOURISTIC ROUTE, TOURISTIC ACTIVITIES