Diseño de un producto turístico vivencial, en la comunidad Panacocha, cantón Shushufindi, provincia de Sucumbíos.

Abstract

The present investigation proposes a tourism product design of experiential tourism in Pañacocha comumunity, Shushufindi municipality in Sucumbios province. Primary and secondary information and participatory workshops were carried out with those involved in tourism activity. The situational diagnosis of the local community was developed, analyzing its current status in order to define its basic needs and requirements for the desing of the tourist product. The market study was also carried out to find out the percentage of acceptance by both dommestic and foreign tourists, designing the tourist product, integrating the necessary tourist plant, the route of the torist packages, referential cost, maps. The analysis of the local competition offer was carried out since they provide similar products, also advertising means were established according to the market study. From the environmental impacts of great magnitude, besides the negative environmental impacts are easily reversible and the economic – financial viability study of the Project was carried out to consider the feasibility of the implementation of the tourist producto, that determines that this Project is profitable. It reaches an IRR of 41% compared to the 10% on average that the cooperative pays for saving money, an NPV of 295,844,35 USD, and a cost – benefit ratio of 1.85 USD, which indicates for every dollar invested a profit of 0.85 USD cents is obtained. It aims to archieve the community as a tourist destination of nature and culture, where their products are offered by combining attractions and services ehich are usually purchased separately (lodging, foof, transportation, information, etc.), offering them as a single and integrated product through the practice of sustainable tourism.

Key words: TORISTIC PRODUCTS- TOURISTIC ATTRACTIVES- EXPERIENCED-BASED TOURISM.