Diseño de un producto turístico para el cantón Francisco de Orellana, provincia de Orellana.

Abstract

The aim of this study is to design a tourism product for the canton of Francisco de Orellana in the province of Orellana using primary and secondary sources. The current tourism situation of the canton and the feasibility study including commercial, administrative, legal and financial and economic analysis were determined. According to the study, there are ten tourism destinations, 110 establishments representing the tourism facilities, and six public institutions representing the superstructure and infrastructure, which are in good conditions. In the commercial and technical study 372 surveys, were conducted among local and foreign visitors to determine the profile of visitors. The tourism product contains three packages including natural and cultural activities. A Community Tourism Association complying the Popular and Solidarity Economy Law will be created to run the product. The financial study determined an initial investment of $ 307, 064.97 with a positive net present value (NPV) of $ 423,969.26, and internal rate of return (IRR) of 32%, and a cost-benefit analysis (CBA) of $ 2.44 with a project payback period of five years. It can be concluded that the canton of Francisco de Orellana has tourism potential, since the posed product has good acceptance in the market. Therefore, we recommend to implement it so that the tourism can be developed and the living conditions of its population can be improved.

Keywords: TOURISM PRODUCT – TOURISM PACKAGE – TOURISM POTENTIAL