Diseño de un producto turístico para la parroquia Puela, cantón Penipe, provincia de Chimborazo.

Abstract

The present study pretends to design a tourist product in a parish called Puela, located in Penipe, province of Chimborazo with the aim to generate benefits for the local economy. After the validation of the tourist potential, 9 natural attractions with category 1 and 2 were determined. The analysis of the tourist demand indicates that 97.32 % of local tourists and 97,92% of foreign visitors are willing to visit this place, where it is expected to cover 30% of the unsatisfied demand. The tourist product called Adventure Puela was designed and it is made up with 2 tourist packages: “Puela Aventura Total” and “Puela descanso a plenitud” that include activities like trekking, photography, flora and fauna observation, among others. This offer will be socialized via social media like websites, social network, cards and fliers. As for the environmental feasibility, there is no negative impact on it. This product will become a tourist center for the community. Finally, as regards the economic feasibility of the product, the investment is about $ 146, 552,23 and the financial ratios show that TIR is around 34%, VAN $176,623,84, RBC $2,56 and the PRC until year 5. For this reason, the tourist project is feasible. It is concluded that the design of a tourist package in Puela becomes an alternative for local development as it will contribute to improve the quality of life of the population as well as the offer of tourist services. Keywords: TOURIST PRODUCT, TOURIST ACTIVITIES, NATURAL ATTRACTIONS, TOURIST DEMAND.