Dinamización de emprendimientos a través de dos ciclo rutas turísticas, en el cantón Riobamba, provincia de Chimborazo.

Abstract

This investigation proposes: to dynamize the entrepreneurships through two tourist cycle-routes, in the canton Riobamba, province of Chimborazo; through a methodological process based on primary and secondary information, which helped to validate and prioritize the tourist attractions found in the cycle routes called "Cycling Chimborazo" and "Cycling Mancomunidades", technically evaluating two basic elements: the tourism system conditions and the regulation for adventure activities of MINTUR and the technical elements for the practice of cycling in Ecuador. One of the important stages was to determine the goods and services of the two tourist cycle-routes through an exhaustive analysis of the 53 SMEs that there exist in the sector, where each of them was mapped and registered; in addition, it was necessary to apply surveys to people who belong to cycling clubs in the canton and thus determine if it is feasible to improve the routes, including shoulders and entrepreneurships for the joint benefit such as the implementation of bicycle workshops and natural-juice shops. Finally, 2 redesigns of the existing routes are proposed, incorporating new entrepreneurships and shoulders such as tasting typical gastronomy, photography, observation of land birds and observation of plants, in addition, you can find shops of all kinds, which will help invigorate the local economy. From the environmental point of view the project is viable, since it will not cause environmental impacts of great magnitude, since the economic and financial study determines that the tourist route is profitable, inasmuch as it reaches an IRR of 12% compared to 9% on average that pays a financial institution for saving money. A NPV of $ 8,239.32 and a cost-benefit ratio of $ 1.10, which indicates that for every dollar invested a profit of 0.10 cents is obtained. Key words: ENTREPRENEURSHIP, CYCLE TOURIST ROUTES, TOURIST ATTRACTIONS