Diseño de un circuito de agroturismo para la parroquia 16 de Agosto cantón Palora provincia Morona Santiago.

Abstract

The present investigation proposes: to design an agrotourism circuit for the parish August 16, Palora canton, Morona Santiago province; It consists of six stages, the diagnosis and inventory survey of tourist attractions, the marketing study, commercial, technical and legal feasibility of the product, the study of environmental viability and the economic and financial analysis. It was determined that in this parish there are 11 tourist attractions, of which 60% are natural attractions and 40% cultural events. National tourists who visit the province of Pastaza come mostly from the mountain region. Foreign tourists come from Argentina, Chile, the United States and Australia. 97% of national tourists and 98% of foreigners are interested in visiting the parish to perform activities of farm tours, experiential tourism, hiking through the jungle, birdwatching and agrotourism Two tourism products were designed, based on the demand study it was determined that the activities that tourists prefer to do are adventure sports. The product will be commercialized through the internet through social networks and an agreement with established travel agencies. The proposed legal figure for the operation of products is through the creation of a limited liability company, the environmental impacts of products with respect to the maximum allowed, with minimal impact on the environment, which is why the proposal is considered viable. For the execution of the present proposals of the agrotourism circuit, an initial investment of $ 162668.07USD is required, which will be recovered satisfactorily in a period of 5 years, with a NPV of $ 185,369.59 USD and a IRR of 33%, In addition, there is a profitability of $ 2.48 dollars, which is why the proposal is considered feasible. Key words : AGROTURISM CIRCUIT - ATTRACTIVOS TURISTICOS AGROTURISMO - CULTURAL MANIFESTATIONS.