Diseño de una ruta turística para deportes de aventura en el cantón Guano, provincia de Chimborazo.

Abstract

The present investigation proposes: to design a tourist mute for adventure sports in Guano canton, Chimborazo Province: lt has the potential to exploit this type oftourism. The ttractions were technically evaluated and hierarchized, obtaining degrees Of diffculty", difTcult and medium, which implies to have a minimum level of experience and physical effort for the development of these activities. In the market study it was determined that the project is commercially viable, since there is acceptance by national tourists (910/0) and foreign tourists (93%) to acquire adventure tourism products in the canton. Establishing a target market to capture based on the existing tourist facility in the canton and the availability of adventure equipment. The mute is made up Of four tour packages in a combined modality, which were designed according to the requirements Of the tourists in the SurveyS applied, these packages integrate the offer of attractions. services, activities and the receiving communities. In the legal and organizational study, a Guano Adventure association was created jointly with a representative of each rural parish ( 10), complying with the legal tourist framework of cuador and the popular and solidary economy, so it can Offer and operate the mute. In the environmental study, the implementation of the project has a greater positive impact and the negative ones Will be remedied with strategies outlined in the environmental plan. The economic-financial study determines that the tourist route is profitable, since it reaches an IRR Of 29.71% compared to 90/0 on average paid by the bank for savings Of fixed•term money. A NPV' Of S 384,546.01 and a cost•benefit ratio Of S 2.39, which indicates that for every donar invested a profit Of I centS is obtained.