Diseño de un producto de aviturismo para la parroquia rural Guayllabamba, cantón Quito, provincia de Pichincha.

Abstract

The following research proposes the design of an aviturismo product for the rural parish called Guayllabamba, located in Quito, province of Pichincha, which seeks to diversify the tourist offer and the sustainable use of tourist resources, essentially in the poultry sector, to which bibliographic and field review techniques of descriptive and analytical level were used. It began with the determination of the current tourist situation of the parish, identifying eight tourist attractions, which are considered as the current offer. Then the recreational park and protective forest called Jerusalem was identified as complementary offer at Mindo parish as a substitute offer. In terms of demand, we worked with two market segments: National and International, of which 1% was considered as objective demand. Consecutively, the aviturismo potential of the parish was evaluated, carrying out the inventory of existing birds, the analysis of the ornithological diversity and the determination of the aviturismo potential index, obtaining the identification of 728 birds distributed in 51 species, 22 families and 11 orders, of which 16 species have a weighted IPA of 28 points, that is, conducive to the practice of bird watching. Finally, the technical design of the product was developed, obtaining the structure of two packages: Ruta de la Pepa de Oro and Ruta Escondida de Guayllabamba, which are intended to be sold through a company based on the association and whose legal status will be an operator of tourism to turn this project into an economically and financially viable proposal with a positive NPV of $ 163, 943.10, a TIR of 49% and a RBC of $ 1.57. It is concluded that the aviturismo product will diversify the offer and allow a sustainable use of birds and tourist resources in Guayllabamba. Keywords: AVITURISMO, TOURISM OFFER, SUSTAINABLE USE, TOURIST RESOURCES.