Diseño de un producto turístico para el cantón Cevallos, provincia de Tungurahua.

Abstract

This work aims to design a tourism product in the canton of Cevallos, province of Tungurahua. This project consists of three phases: tourism inventory validation, marketing study, financial, technical and legal feasibility of the product, and financial and economic analysis. The study showed that there are 12 tourist attractions in this community: 67% of them are cultural events and the remaining 33% are natural attractions. The majority of tourists are local, and they come to the canton by train. 100% of the interviewed people agree with the creation of a tourism product. A demand study-based tourism route was designed, and it was determined that tourists prefer to visit churches, parks and waterfall, to go for walks, and to do extreme sports. The product will be promoted through internet, TV commercial, and social media. As for the legal part, a mixed-ownership company will be created in which the private and public enterprises coexists. In the financial and economic analysis, the internal rate of return (IRR) is 16%, and the equity will be recovered in 4 or 5 years. The project has a positive net present value (NPV) of $24,077.97, and the cost benefit analysis is 1.25. Therefore, this project is feasible.

Key words: TOURISM PRODUCT – TOURIST ATTRACTION – TOURISM INVENTORY