Plan estratégico de la Empresa AV&G Manufacturas, en la ciudad de Riobamba, provincia de Chimborazo, para el período 2014-2018

Abstract

The proposal of the present research was to develop a strategic plan from AV&G Manufacturing Company, in Riobamba, Chimborazo province, during 2014-2018. Existing business problem was identified, and then objectives were formulated: Implement the Strategic Plan AV&G Manufacturing Company. Determine the Mission, Vision and Corporate Values from the company. Implement marketing and business strategies. Spreading the company through a website. The employees of the company were directly involved in this research, in order to gather information about the structure and operation thereof, it was determined that the company does not have a strategic plan; the company has not established its mission and, and also does not have a website. The strategies highlighted in order to publicize the company to prospective clients are: product strategy, price, distribution and promotion, plus the development of the website which will allow the company to be known for new customers, further the implementation of a catalog as a marketing strategy. The proposed strategies are formulated in order to publicize the company, as an added value meeting the expectations of customers, keeping in mind that the manufacture improves the processes.