Plan de negocios para el área de fianzas de la Compañía Aseguradora del Sur, sucursal Riobamba, para el período 2012 – 2013

Abstract

Aseguradora del Sur is an insurance and reinsurance company with more than 20 years of experience in the Ecuadorian market. His business success is due to the invaluable management that is carried out day by day with all the members of the institution. Since 2006, with the change of administration in the organization, a cultural change has taken place, where collaborators have been firmly committed with the intention of empowering human talent and building a culture of high performance sustained by fundamental values ​​and principles. that have always characterized them, both founders and all the members of the organization. The opening of a Branch in Riobamba 10 years ago constituted an important challenge, since consumers do not use the insurance because of basic need, they use it by imposition. The challenge Journal of promoting an insurance culture is one of the goals of this work. Cultivating the client of bonds and generating experiences with proposals of value are part of our responsibility to leave a mark in the mind and in the heart, and therefore go beyond a differentiated product or service. The operation and processes must support the proposed changes and thus understand what are the moments of truth that add or take away value from our client. The final result of this work must necessarily be the economic profitability of all the efforts and the preference of the client that can also be focused on the different areas, and thus achieve a better financial position for the perpetuity of Aseguradora del Sur.