Diseño de un plan estratégico para Industrias Metálicas Vilema “IMEV”, cantón Guano, provincia de Chimborazo, periodo 2018-2021

Abstract

The present of qualification work is to design a strategic plan for metal industries VILEMA “IMEV”, Guano Canton, Chimborazo Province, 2018-2021 period, whose tool will allow to strengthen the efficiency in the administrative management. To carry out this work, data was collected provided by the company, in addiction different techniques and research instruments are used, such as the survey that was applied to the collaborators, company customers and an interview that was addressed to the manager, whose results made it easier to perform an analysis FODA, in which consist the weaknesses that affect the efficiency and efficacy within the same. As a result of the investigation it is determined that metal industries VILEMA “IMEV” lacks strategic planning, thus affecting the optimization of resources and timely execution of the administrative management, designation of activities and industry processes. With all the results were proceeded a strategic plan was devised in order to provide a useful and simple tool detailing measurable strategies, among other aspects that help administrative management to be more efficient and effective. Therefore, it is recommended that those directly involved, consider the execution of this work, where they will allow the right decision making for the benefit of the company