Plan de exportación de malanga de la Empresa KB&R TRADING CORP del cantón Santo Domingo al mercado de EEUU, Nueva York

Abstract

Every enterprise looks for opportunities to export products to North American Markets because of the benefits they can receive from trade process. This research paper aims to provide the KB&R Trading Corporation with a guide to export its product called “Malanga” (xanthosoma saitifolium) to the north American markets. The enterprise is located in Santo Domingo de los Colorados-Ecuador and it is intended the prospect exportation to the United States by means of a diagnosis of the productive sector and the identification of the product geographical distribution, its supply and demand and the most important producers and exporters. The product to be exported is the “malanga organica” (Organic Xanthosoma Saitifolium) since the acces to the U.S market is rectricted by regulations that only permit natural products with organic certification can be introduced to the country. Natural crops such as the “malanga” entail a constantly growing demand in international markets. Food industry looks for product with high quality natural characteristics to satisfy clients interest for health and wellness. Providing the market with these products will guarantee the increase in the number of possible international markets. Through this research, four aspects have been identified for the malanga; an analysis of internal and external market, an approximate quantification of supply, demand all over the world and the unsatisfied, demand in the United States. The most important issue of the project comprises the export proposal where documents, certificates and steps to follow and complete the corresponding process are explained based in the financial study of the advantages and disadvantages to perceive the results achieved. Finally, the plan to develop an export process for the malanga to the U.S market is absolutely feasible. It is recommended that the treatment of the procedures stated in this study can be applied; also the improvement of the product quality and the socialization of the advantages of the export activity for small producers.