Proyecto de exportación y comercialización de la tuna y sus derivados (Opuntia Ficus - Indica) hacia el mercado de Hamburgo - Alemania de la Corporación de Productores Orgánicos y Artesanales “El Granjero Guaneño” del cantón Guano, provincia de Chimborazo

Abstract

This thesis "Export Project and Marketing tuna and its derivatives (Opuntia ficus - indica) to the market in Hamburg - Germany Corporation Organic Farmers and Artisan "El Granjero Guaneño" in Guano Canton, province of Chimborazo" aims to determine the feasibility of internationalize their products to Hamburg. According to market research we have determined that Hamburg has potential in the consumption of exotic fruits, especially if they are organic, the data we have investigated to obtain the unmet demand are population, age range, population growth rate and data relating to exports and imports. Administrative study gives to know the constitution of the corporation, the activities on the same staff, and making known the export documentation and procedures to follow.For this export process to host the corporation GSP tariff which provides benefits to developing countries. The study determined the financial viability of the project, with the benefit-cost ratio we see that for every dollar invested will recover $ 1.70, thus obtaining the return on investment and a TIR of 35% compared to 9.5% of Opportunity Cost of Financial System. In the environmental study, the Environmental Management System will help reduce the volume of waste generated in production processes. It is advisable to expand the number of partners contributing to the delivery of fruit to allow export to Hamburg thus cover much of the unmet demand that exists in that country.