Propuesta de modelo de negocio mediante una aplicación móvil para la Empresa Montecarlo Transvip Cía. Ltda. en la provincia de Chimborazo, cantón Riobamba en el año 2018

Abstract

The present work, graduation requisite, has the objective to elaborate a business model by using a mobile application for the Montecarlo Transvip Cia. Ltda Company, in the city of Riobamba, Province of Chimborazo, in the year 2018. The finality is to correct any of imperfections of its actual model and to generate innovation of its service. With respect to the methodology of the investigation, the Inductive – Deductive methods and Analytical Method – Systematic have been used with the idea to obtain a general vision of the actual situation of the company, as well as, the level of impact this innovation of service will have on its users. For that reason, techniques such as surveys were used, and the acceptance level on the part of the customers was determined as 81% of the total sample. Interviews were carried out with the Administrative level of the company, and because of this, it was possible to determine its actual situation and to use the collected information in the Canvas business model which shows the current structure in which this commercial activity is developed. Based on the information obtained it was possible to structure a new business model that would help the company to correct its defects and at the same time be able to increase its profitability through the innovative service. With this proposal, a financial evaluation has been made, and it will allow to show the level of profitability that the organization will have. Through indicators such as the Net Present Value (NPV) of $16,584,62; the Internal Rate of Return (IRR) of 82%; Cost Benefit Ratio (Rb/c) of $1.38 and the Period of Recuperation of the Investment (PRI) which will be in tow year , six months, and three days the new business model can be implemented since these indicators show that the execution of the model of business is profitable.