Plan de exportación de cuero terminado hacia el mercado colombiano, cuidad de Bogotá, de la Empresa Ecuatoriana de Curtidos Salazar S.A., de la provincia de Cotopaxi, cantón Salcedo

Abstract

A Plan of Export has been prepared for the purpose of exporting Leather Finished to the Colombian market, especially to the city of Bogotá for the Ecuadorian Company of Tanning (Tanned hides) Salazar S.A. of the city of Salcedo, province of Cotopaxi. A requirement of the changing market, due to supply the leather in the market makes necessary this study. The objectives of this project is to reduce costs that allow covering the demand of the product to export were made, as well as the processes and the calculation of export costs. The Plan of Export, allowed to determine that an appropriate planning, execution and attainment of results at a cost and reasonable time, are achieved through the efficient and opportune execution of procedures on the part of those involved inside the commercialization area and distribution, since this it is the reason of being of the company. The implementation of export strategies, will allow that the product (ended leather) it arrives to its destination under the best conditions, what will serve so that the company positions its mark and its name in the international market. It is recommended that the Company implement the Plan of Export proposed the terms, the transport, the price of the product, the insurance, the quality of the product, etc. to satisfy entirely the requirements of the customers in a timely and efficient manner.