Diseño de un plan de negocios para mejorar la productividad de la Fábrica de adoquines “Roca Eterna”, Riobamba 2017

Abstract

This research has the proposal to present a Business Plan to improve the production and utility of the Paving Stone Factory "Roca Eterna" for the Riobamba city, Chimborazo province, taking advantage of the entrepreneurship opportunities which are offered by the market to meet the requirements of territorial improvement by the Parochial and Cantonal “Gads” Decentralized Autonomous Governments and the central zone of the country. In the methodology of the research is used the inductive and synthetic analytical methods, applying data collection techniques such as observation and surveys with the population under study, The processed results and analyzed contribute to determine the feasibility of the present study, it was identified as an important factor that the Gads assign within their budget a percentage for improvement of roads and adaptation of sidewalks in the cities of these. These data contribute to the proposal's approach with the development of the Marketing plan with strategies of brand positioning, of product differentiation, of market penetration, and communication. Continuing with the technical plan by describing the organizational structure, location, manual of processes and functions, safety plan and waste management and finally the financial plan to verify the viability and usefulness of the project. It is concluded that the factory in fact maintained low productivity, due to the fact that its organizational structure had not been realized. Finally, it is recommended to apply the financial study, which exemplifies the way to carry out the costing in the factory.