Diseño de un plan estratégico para la “Ganadería El Tablón” ubicada en la parroquia Juan de Velasco Pangor, provincia de Chimborazo; 2017-2021

Abstract

The objective of the present degree work was to formulate a Strategic Plan for the Livestock "El Tablón" from the Juan de Velasco Pangor parish, Chimborazo province; 2017-2021, through a systematic process that may allow it to be a leading company in the local electronic security market, fulfilling its mission and vision. Within the theoretical and legal foundations, the research work was carried out through the inductive - deductive method, using tools such as surveys to clients and livestock officers, as well as an interview to the Manager. With the information obtained, the analysis and interpretation of data was made, which later constituted the basis for the elaboration of the SWOT Matrix, ICP Matrix, ETOP Matrix, and to identify adequately the strengths, opportunities, weaknesses and threats that influence the operation of the livestock, to relate them correctly to the strategic perspectives, from which the strategic objectives and projects are derived and the same that have a base of indicators and managers, which facilitate the control, monitoring and evaluation of compliance with the Strategic Plan. The work around the formulation of the Strategic Plan include the realization of a systematic process that makes it possible to link all the parties, levels and departments of the organization, allowing to create a culture of planning that encourages the fulfilment of the goals and objectives. It is recommended the application of the methods and strategies contained in the proposal of this work to improve the management of the Livestock "El Tablón".