Modelo de negocios para la Empresa Operadora de Turismo “Explorjungle Expediciones S.A.”, del cantón Baños de Agua Santa, provincia de Tungurahua, para el periodo 2017-2021

Abstract

The objective of this research is the “Design of a Business Model for the tour operator company “EXPLORJUNGLE EXPECIONES S.A.”, of Baños de Agua Santa canton, Tungurahua province”, with the expectation of improving business profitability and organizational efficiency. It was carried out surveys to the customers and collaborators of the tour operator, interview with the general manager of the company, SWOT analysis, action plan, marketing plan, development and operations plan, organization plan, marketing plan and financial plan in order to determine the current situation of the organization. It was identified that the company does not have a business model according to the Company´s name, leading to organizational innefficiency, the target market and the fulfillment of the functions assigned to the collaborators were not cleary identified, the Company does not have a financial statement model, nor management indicators. In addition, there is no internal control over the execution of the product or service. The lack of marketing strategies is evident in the low profitability of the company. Finally, it is recommended that in order to achieve business success and common objectives and goals, it is essential that the design of the business model be socialized an impregnated in each of the collaborators with efficiency and effectiveness. As well as improving communication with the operational areas of the company in the execution of prioritized strategies for the benefit of the entire company, emphasizing teamwork and organizational motivation.