Diseño de un plan estratégico para la Empresa Agualuz, de la cuidad de Riobamba, provincia de Chimborazo, período 2018 – 2022

Abstract

The objective of this research work is to design a strategic plan for the Company “AGUALUZ”, from the city Riobamba, Province of Chimborazo, period 2018 – 2022, with the purpose of creating administrative strategies for this institution. The methodology used is based on an internal and external study by means of a SWOT analysis (Strengths, Opportunities, Weaknesses, Threats) and PESTA (Political, Economic, Social, Technological and Environmental) to know in detail the situation of the organization, starting with its qualitative mobility, through its different analyzes and matrices, as well as in conducting surveys aimed at employees of the organization and its clients. On the other hand, with the quantitative modality, their types, methods and research techniques were evaluated numerically to obtain more precise results. As a result, it was found that there are limitations in the system, lacking objectives and strategies, leaving as a consequence a lack of processes and evaluations of it. It was determined that the Company to take an empirical administration, with little flexible processes and a little acceptance of new ideas is having adverse consequences that harm with the progress of ‘AGUALUZ”. So, to solve the problems and shortcomings of the entity, a strategic plan is presented, aimed at empowering all the departments of the organization, through the implementation of alternative strategies, simultaneously with a matrix of control and monitoring of them.