Modelo de gestión comercial para la Asociación de Servicio de Alimentación “Karanakuy Sumak Mikuykuna” iniciativa impulsada por el Instituto Nacional de Economía Popular y Solidaria en la zona urbana de la Ciudad de Riobamba, Provincia de Chimborazo periodo 2013-2014

Abstract

The model of commercial management represents an innovating Project for the association of the feeding service “karanakuy Sumak Mikuykuna”, because it will permit the socio economic development of its members as well as contribute to the improvement of their self-esteem. By using the analysis SWOT (Strengths, Weaknesses, Opportunities, and Threats) made to the internal processes and administration of the association of feeding service, it was determined that does not own strategic direction, organizational structure, administrative and operative procedure handbooks. This is due to the managers of the enterprise don´t possess experience and knowledge. For it the general objective of the investigation is to design a commercial management model for the association of feeding service “karanakuy Sumak Mikuykuna”, initiative propelled by the Solidary and Popular Economy National Institute in the urban zone of Riobamba city, province of Chimborazo. The present investigation will contribute positively to the improvement of life quality of the partners and consumers in general, providing strategies that promote to get better the sales, based on an efficient attention, in the improvement of service quality and effective advertisement and promotion. For the execution of the current project was developed a commercial management plan focused on the financial strategies, customer strategy, operation management strategies, and learning and knowledge strategies. It is recommended to apply the strategic direction that permits to trace towards the success of the enterprise by means of objectives and goals, by distributing labor obligations through an adequate organizational structure, the elaboration of the corresponding handbooks of administrative and operative procedures, and fulfill with the demands of the market in order to satisfy the need of the customers and adapting to the technologic conditions that today give in this kind of service.