Diseño de un plan de negocios para la Constructora Promotores Inmobiliarios Contreras Vega Cia. Ltda para el Proyecto Habitacional Los Jardines de la ciudad de Babahoyo. Período enero – junio 2014

Abstract

It has been developed the design of a Business Plan for the Construction Company “Promotores Inmobiliarios Contreras Vega Cía. Ltda”., for the housing Project “Los Jardines” in the city of Babahoyo, which objective is to conduct an analysis of the current situation of the company to identify its strengths and weaknesses that allow enhance their opportunities and avoid threats that may arise. To observe the potential host of the Project, field, documentary and descriptive research were used. The methods employed are: inductive, deductive and analytical. As a result it is basically expected that the Construction Company can get more customers by using effective dissemination of its products, and also to handle the different areas that possesses in a correct manner which will help the development of the company. In conclusion we can see that the population of Babahoyo has a positive answer to housing, price and characteristics of the housing complex that the builder offers. The application of this Business Plan is recommended so that it can continue with the approach of the objectives that have been raised in the organization, its practical implementation will depend largely on the level of collaboration and integration that each of the partners and the people involved demonstrate in the processes and activities that the company develops.