Diseño de un modelo de gestión comercial para asegurar la rentabilidad del Centro Comercial “El Ángel” del Gobierno Autónomo Descentralizado del Cantón San Miguel de Bolívar

Abstract

This paper determines a business Design management model to ensure the profitability of the shopping center El Angel from Decentralized Autonomous Government of the Canton San Miguel de Bolívar. The proposal is the development of a comprehensive business management model. First, based on an analysis of macro an micro environment is given a formal structure to the commercial department through a strategic planning. Then marketing strategies such as corporate image, its stationery, marketing mix, and advertising development. Finally, business strategies and the creation of a membership card, and presentation scheduled promotions are developed. We conclude that the business management model for the commercial center El Angel from Decentralized Autonomous Government of the Canton San Miguel de Bolivar will serve as a management tool for efficient business management. At the beginning of the shopping center operation the outlines and here suggested processes will be the best support and guidance to those responsible for administering it. It is recommend the marketing department design manuals and regulations necessary to carry out the efficient and affective administration from El Angel and governing design that will rule to dealers. It will succeed on establishing agreements and sponsorships to stablish integrated promotions to position the commercial center.