Diseño de estrategias para la Procesadora Agroindustrial “Mis Frutales”, parroquia San Luis, cantón Riobamba, provincia de Chimborazo, periodo 2018-2021

Abstract

The aim of this research is to desing strategies for the agroindustrial processing Mis Frutales in San Luis parish of Riobamba city -Chimborazo Province-; during the period 2018 -2021; in order to improve and optimize administrative and financial processes allowing the company to achieve greater positioning in the market. For the collection of Information, surveys were applied to the company’s workers as well as interviews to Companies considered as competition. After the application of the instruments, it was Determined that, the lack of financial and administrative strategies in the company is Notorious, which cause the company to have liquidity problems. Within the administrative strategies is the modification of the current organization chart and the Elaboration of a manual of functions. In terms of financial strategies, policies were established for the recovery of the portfolio, adequate management of inventories and delay of accounts payable; so that the results of the financial indicators are better and the Profits increase. The study concludes by determining the importance of the administrative strategies for the company since through them the optimization of time and resources is fundamental. Therefore it is recommended to the company Mis Frutales that these Strategies be implemented.