Diseño de estrategias financieras para la reducción de cartera vencida de la Cooperativa de Ahorro y Crédito “Maquita Cushun Ltda.”, provincia de Tungurahua, periodo 2018-2023

Abstract

The design of strategies that contribute to recover the portfolio of the credit union “Maquita Cushun Ltda.”, in Ambato city, Tungurahua province from 2018 to 2023. The objective of this project is to reduce NPL ratio of the institution. The techniques used to carry out this investigation were the following: questionnaires applied to the partners, financial statement analysis and an assessment of the credit portfolio based on the vertical and horizontal financial analysis of the overall balance and income statement of the years 2016-2017. That is how the financial indicators that allowed us to determine the financial situation of the credit union, were determined. The following issues were spotted: this establishment doesn’t have strategies and policies to diminish the credit risk to have an accurate management of the credit and collection area, there isn’t any training schedule for the officials. On the other hand, the past- due portfolio led to an analysis of the factors that have an influence in default credits. Due to the facts previously exposed, it is necessary to create a guide aiming to the efficiency of the administrative, financial and service management. This way, and effective management in the process control of credit granting and portfolio recovery will be achieved. All of the matters beforementioned are oriented to guarantee institutional sustainability. Putting into practice such policies and strategies will give a vision of a change, technical and professional development and will provide this credit union with a steady growth. It is recommended to put into practice a strategy design to reduce credit slowness, to monitor the processes stablished in the flow diagrams of this investigation. All of this, aiming to achieve efficiency of the activities within the credit department to progressively reduce credit default.