Modelo de gestión comercial para fortalecer los procesos de créditos y atención al cliente de la Cooperativa de Ahorro y Crédito Mushuc Runa Ltda. Agencia Pelileo para el periodo mayo – octubre 2015

Abstract

This research work is the business management model to strengthen the process of creditand attention to the client of the Cooperative de Ahorro y Crèdito Mushuc Runa Ltd. Agency Pelileo for the period June –October 2015. The social objective is to meet the financial needs of its parthers and customers that it will do in order to improve the processes of credit and customer service and achieve a timely growth. it has selected a sample of population, partners and staffto whom the respective questionnaires were appliedand on the basis they could get a din accurate diagnosis of the current conditions of the cooperative of Ahorro y Crédito Mushuc Runa Ltd. In reference to its business management, with which it could be determined that the cooperative does not have adequate infrastructure to provide effective care for their partners, the lack of communication that exists toward members of the services offered within the cooperative, with the information gained was the respective findings of the research. The proposal was made by developing strategies promptly by means of matrix logic going four prospects, the plan of action, based on the results achieved with the implementation of the survey to determine the of partners.