Modelo de gestión estratégica para el mejoramiento de los procesos administrativos en la Cámara De Comercio de Riobamba, periodo 2015

Abstract

The design model of strategic management for the improvement of administrative processes in the Riobamba Commerce Chamber , will identify the code measures, goals and which are necessary to achieve compliance goals through strategies established in this way, It will allow to the institution in order to fulfill the purpose for which it was created; for this process, first it was developed an Institutional situational analysis, through its internal and external information we accomplish the strengths, weaknesses, opportunities and threats implementation, this variable was the code point for the development of the FODA matrix areas, where it was improvement and strategic response to finally raise strategic objectives were defined, it also allowed to build the strategic direction of the institution so in certain significant respects Institutional philosophy suggested. Performance boosters built some aspects in order to: financial, customer, internal processes and learning. It is concluded that Riobamba Commerce Chamber situation presents important factors to be considered such as: most important strengths are its physical infrastructure, strategic location and affordable contributions; weaknesses such as lack of communication, no personal motivation, lack of use of electronic tools and access to limited resources; potential opportunities like public sector growth , strategic alliances with service companies; and finally it is detected threats such us little culture to associate and the country's economic crisis. We recommend share the results of the situational analysis of the Commerce Chamber and its respective strategies to improve the performance of administrative tasks, so make optimal decisions as soon as possible. The Commerce Chamber must encourage staff about the importance of corporate philosophy through regular meetings; likewise it implements the strategic map designed in order to achieve adequate management carrying a current rules.