Modelo de gestión de comercialización para incrementar el nivel de ventas en la empresa autosustentable comercializadora de servicios de envío – recepción de correspondencia y paquetería “Correos del Ecuador CDE EP” sucursal Riobamba, período 2015 – 2016

Abstract

The research was conducted with the purpose of establishing the needs of the Company Correos del Ecuador CDE. EP, Riobamba Branch, regarding the application of marketing strategies that contribute to the increase in sales. It was based on a previous diagnosis of marketing processes developed in the company, to then formulate the objectives of the research and its respective justification. The theoretical framework includes the theoretical references of the research variables and the general information of the entity, together with an internal and external analysis of the factors that influence its current situation. The inductive, deductive and analytical methods were used, because it was necessary to detect what happens in the company, what generalities can be applied and the results were analyzed. It was a descriptive model, and its type of documentary and field research because external and internal bibliographic references studied in the place where the events occurred and the data collection instruments were applied directly to the population involved. The information obtained with the application of the surveys is presented in statistical tables and graphs and analyzed and interpreted in contrast to the theory used in the research. The proposal: "Marketing management model for Correos del Ecuador CDE. EP. Riobamba Branch "proposes strategies for marketing components. Finally the conclusions are developed based on the proposed objectives and the recommendations are oriented to obtain a growth of their sales.