Diseño de un modelo de gestión comercial para el Mercado De Productores Orgánicos San Juan de la ciudad de Riobamba, provincia de Chimborazo en el periodo 2014

Abstract

This research is about the design of a Business Management Model for the San Juan Organic producers Market, so we perform a market research to determine the environment fact to make a suitable design of the Business Management Model. The proposed of Business Management Model has been developed based on MIX communication variables such as: product price market and communication, generating advertising strategies in radios, print media like: brochures, sales force strategies using database and customer training. Using tools such as segmentation, market research and evaluation, the distribution arises in the plant products to be offered, the use uniforms, cleaning and transport services, the creation of a medical department, monitoring the business relations and the compliance processes by general manager. It is recommended the Autonomous Government Decentralized in San Juan Rural Parish apply the proposal developed by facilitating the budget allocated for its compliance and successful execution of the research.