La planificación estratégica en el Centro de Distribución Fierro Corral Cia. Ltda., del cantón Riobamba y su incidencia en el rendimiento administrativo- comercial, periodo 2013

Abstract

The present investigation is a strategic planning for CENTRO DE DISTRIBUCION FIERRO CORRAL CIA. LTDA., located on the City of Riobamba, Chimborazo Province. It aims ay formulating so that the enterprise can achieve its objectives. This will be a reference for further studies an provide a great opportunity of development an growth for local enterprises. This study will give basic administrative tools for its administrators to take advantage of opportunities, increase strengths, counteract weaknesses, decrease, and eliminate threats. Its structure comprises six chapters in which the current enterprise condition is identified, flaws are detected, and the theoretical framework is elaborated as basis of the investigation along with the methodology used in this work. It is recommended to apply this strategic planning as a diagnosis, analysis, reflection, and decision making tool so that a better business and administrative area performance can be gotten. Objectives, mission, vision, motto, values, quality policies, a processorganization chart, and a function manual are proposed for the enterprise since all of them are fundamental for this work and they help the enterprise get its organizational objectives.