Desarrollo de un plan de negocios para incrementar la rentabilidad de la empresa “SISCOMDIS” de la ciudad de Ambato, provincia de Tungurahua durante el período 2013

Abstract

The company SISCOMDIS, is a company that is dedicated to the commercialization of technological products of different brands such as HP, Apple Macintosh, Sony Vaio, Toshiba, among others, has 4 years in the market, time in which has been a faithful witness of know the profitability standards and the satisfaction of their clients with the products and services offered. It is for this reason that the present research has focused on developing a business plan for the organization, with the purpose of establishing strategies to increase sales and therefore profitability. The data obtained in the market research reveal that the company is geographically poorly located, in addition the data show that the application of additional services in the company is essential, and the redesign of the physical space, to encourage customers to consume the products and to be able to achieve an increase in sales for the subsistence of SISCOMDIS. In addition, the rational use of financial economic resources is achieved, which leads to satisfaction and quality in the delivery of products and services to the Company's customers, strengthening the institutional corporate image. Finally, it is recommended that the Company Management put into practice the recommendations resulting from the research, which contribute to improving administrative, financial and economic management, which in turn is very useful for decision-making.